Carlos Aguilar's Blog

One thing that I’ve been asked several times about the SEO Toolkit is if it does a full standards validation on the markup and content that is processed, and if not, to add support for more comprehensive standards validation, in particular XHTML and HTML 4.01. Currently the markup validation performed by the SEO Toolkit is really simple, its main goal is to make sure that the markup is correctly organized, for example that things like <b><i>Test</b></i> are not found in the markup, the primary reason is to make sure that basic blocks of markup are generally "easy" to parse by Search Engines and that the semantics will not be terribly broken if a link, text or style is not correctly closed (since all of them would affect SEO).

A couple of months ago I blogged about the release of the v1.0.1 of the IIS Search Engine Optimization Toolkit. In March we released the localized versions of the SEO Toolkit so now it is available in 10 languages: English, Japanese, French, Russian, Korean, German, Spanish, Chinese Simplified, Italian and Chinese Traditional.

Today there was a question in the IIS.net Forums asking how to expose two different Internet sites from another site making them look like if they were subdirectories in the main site.

A few weeks ago my team released the version 2.0 of the URL Rewrite for IIS. URL Rewrite is probably the most powerful Rewrite engine for Web Applications. It gives you many features including Inbound Rewriting (ie. Rewrite the URL, Redirect to another URL, Abort Requests, use of Maps, and more), and in Version 2.0 it also includes Outbound Rewriting so that you can rewrite URLs or any markup as the content is being sent back even if its generated using PHP, ASP.NET or any other technology.

The other day I was asked if I knew about a tool that would allow users to easily analyze the IIS Log Files, to process and look for specific data that could easily be automated. My recommendation was that if they were comfortable with using a SQL-like language that they should use Log Parser. Log Parser is a very powerful tool that provides a generic SQL-like language on top of many types of data like IIS Logs, Event Viewer entries, XML files, CSV files, File System and others; and it allows you to export the result of the queries to many output formats such as CSV (Comma-Separated Values, etc), XML, SQL Server, Charts and others; and it works well with IIS 5, 6, 7 and 7.5.

Are you an developer/owner/publisher/etc of a site that uses HTTPS (SSL) for secure access? If you are, please continue to read.

Last week we released a refresh for the IIS Search Engine Optimization (SEO) Toolkit v1.0. This version is a minor update that includes fixes for all the important bugs reported in the IIS.NET SEO Forum.

In this blog we are going to write an example on how to extend the SEO Toolkit functionality, so for that we are going to pretend our company has a large Web site that includes several images, and now we are interested in making sure all of them comply to a certain standard, lets say all of them should be smaller than 1024x768 pixels and that the quality of the images is no less than 16 bits per pixel. Additionally we would also like to be able to make custom queries that can later allow us to further analyze the contents of the images and filter based on directories and more.