Smooth Streaming to XBox and Beyond

Last month, Microsoft announced the new TV platform for XBox and a long list of content providers that will be bringing their TV and premium content onto XBox. For more detailed information, please check the press release here and here.

As someone from the IIS Media Services team where Smooth Streaming technology was born, I’m proud to announce that the majority of Xbox Live content providers are using Smooth Streaming as their video streaming technology. Also all content partners who are delivering protected premium Smooth Streaming video are using PlayReady DRM for their content protection. Our team not only provided Smooth Streaming server platform (IIS Media Services) but also delivered Smooth Streaming Client SDK to our partners to build their XBox applications upon. Combining the power of XBox platform with the wealth of TV and premium content is going to be a huge win for both consumers and content providers.

After a few years of evolution, Smooth Streaming now goes far beyond the initial scope of Silverlight online streaming. Today you can use Smooth Streaming to reach a variety of different kinds of clients/devices including browsers with Silverlight, XBox, Windows Phone, Apple iOS devices (iPhone/iPad), Windows 8 (in developer preview as of now) and TVs/STBs(Set-top Boxes). For example, Comcast’s popular Xfinity TV app for iPad/iPhone has been running on top of the Smooth Streaming iOS SDK and delivers TV content using Smooth Streaming technology (link). We also provide Smooth Streaming Client Porting Kit which can be used to easily integrate Smooth Streaming functionalities into many kinds of devices including TVs and STBs.

Smooth Streaming is right at the center of this new wave of revolution for TV and premium video delivery. The journey has just begun.

Published Friday, January 13, 2012 6:17 PM by samzhang


# re: Smooth Streaming to XBox and Beyond

Sunday, January 15, 2012 2:59 PM by chromebuster

This is a good article, but I still don't understand the point of why you'd want to watch TV on an xBox rather than on a regular television?  What's the difference?  

# re: Smooth Streaming to XBox and Beyond

Thursday, January 19, 2012 1:14 AM by saju.pavoor

good one

# re: Smooth Streaming to XBox and Beyond

Tuesday, January 31, 2012 8:01 PM by mgratiot

It would be fanstastic to see Media Services also support standard html5 browsers. It would allow us to reach an incredibly wide audience. Can we expect standard html5 audio\video support sometime soon?

Appreciate your time.

Leave a Comment

Powered by Community Server (Commercial Edition), by Telligent Systems