Chris Knowlton's Blog

Exciting media announcements at MIX08

Posted Mar 06 2008, 07:27 PM by chriskno

Filed under: media, windows media services, silverlight, Media Pack, Web Playlists, Bit Rate Throttling

There were many very cool announcements and demos during Scott Guthrie's portion of the MIX08 Day 1 Keynote, and media technologies related to Silverlight were key among them. One 15-minute segment on media included talking points on Windows Media Services 2008 (WMS), the IIS7 Media Pack, Bit Rate Throttling screen shots and client experience, and Web Playlists in an advertising demo.

Here are links to information on some of the media technologies mentioned in the keynote:

Release of the Silverlight 2 Beta, bringing the ease and power of the .NET framework to a cross-platform cross-browser plug-in
Move Networks integration with Silverlight, a great example of a company making use of new Adaptive Streaming capabilities in Silverlight 2
Expression Encoder 2 Beta, which accelerates encoding, improves video quality, and includes new Silverlight templates
IIS 7.0 Media Pack Bit Rate Throttling, which allows you to save money and increase scalability when delivering media from your Web server
IIS 7.0 Media Pack Web Playlists, which allow you to control and monetize your content
Windows Media Services 2008, which provides over 2x the scalability of WMS 9.0 and now runs on the affordable Windows Web Server 2008

Media serving breakout session highlights for MIX08:

Wednesday afternoon, March 5th

IIS and WMS media serving were a key component in a session by Ben Waggoner on Encoding Video for Microsoft Silverlight Delivery Scenarios
Web Playlists were featured during an in-depth breakout session on Silverlight and the Advertising Opportunity that got into the details of the keynote advertising demo

Thursday morning, March 6th, Ed Maia showed a great demo of the IIS Media Pack during his session on Integrating Media in Silverlight Applications
Friday morning, March 7th, Charles Finkelstein will mention IIS and WMS media serving in the Overview of Expression Encoder 2 session with James Clarke

IIS-specific sessions at MIX08 include the following:

Wednesday afternoon, March 5th, Robert Cameron and Tito Leverette presented Bringing Hosters and Developers Together with IIS7 (including demos of Bit Rate Throttling and Web Playlists)
Thursday morning, March 6th, Drew Robbins presented Partying with PHP on Microsoft Internet Information Services 7
Thursday afternoon, March 6th, Mai-lan Tomsen Bukovec presented Everything You Need to Know about Diagnostics and Debugging on Microsoft Internet Information Services 7

-Chris

Comments: Rich Media @ MIX

Posted March 7, 2008 P by jorkeo - hosting geek

So I'm in vegas at MIX08 and have spent ages typing a post about some awesome new media delivery technologies

Comments: re: Exciting media announcements at MIX08

Posted March 9, 2008 P by Tito Leverette

Chris Thanks for mentioning my session. I to covered the media scenarios and actually demo'd both Bit Rate Throttling and the Playlist module. I was wondering how the Silverlight Bandwidth Intelligence features that Scott Guthrie mentioned in his keynote work along side the bandwidth throttling in the IIS Media Pack.

Comments: re: Exciting media announcements at MIX08

Posted March 26, 2008 A by chriskno

Thanks for the MIX coverage, Tito! As to your question, the bandwidth intelligence functionality is still being defined. Stay tuned...

About chriskno

Chris Knowlton is a Senior Program Manager on the IIS team at Microsoft. By training, he is a mechanical engineer, educated at Michigan State University. He spent many years managing projects and programs in various markets, from industrial laser tooling to Internet caching appliances.

In 2002, Chris joined Microsoft to focus on streaming media delivery with Windows Media Services (WMS). Today, he continues this work as part of the IIS team, which picked up the WMS charter in December, 2006.

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