carlosag

IIS SEO Toolkit - New Reports (Redirects and Link Depth)

2009-11-18T23:33:00Z

In the new version of the IIS SEO Toolkit we added two new reports that are very interesting, both from an SEO perspective as well as from user experience and site organization. These reports are located in the Links category of the reports Redirects This report shows a summary of all the redirects that were found while crawling the Web site. The first column (Linking-URL) is the URL that was visited that resulted in redirection to the Linked-URL (second column). The third column (Linking-Status...(read more)

IIS SEO Toolkit - Start new analysis automatically through code

2009-11-18T06:00:28Z

One question that I've been asked several times is: " Is it possible to schedule the IIS SEO Toolkit to run automatically every night? " . Other related questions are: " Can I automate the SEO Toolkit so that as part of my build process I'm able to catch regressions on my application? ", or " Can I run it automatically after every check-in to my source control system to ensure no links are broken? ", etc. The good news is that the answer is YES !. The bad news is that...(read more)

Announcing: IIS SEO Toolkit v1.0 release

2009-11-17T21:06:21Z

Today we are announcing the final release of the IIS Search Engine Optimization (SEO) Toolkit v1.0 . This version builds upon the Beta 1 and Beta 2 versions and is 100% compatible with those versions so any report you currently have continues to work in the new version. The new version includes a set of bug fixes and new features such as: Extensibility . In this version we are opening a new set of API's to allow you to develop extensions for the crawling process, including the ability to augment...(read more)

IIS SEO Toolkit Presentation at DevConnections

2009-11-11T16:41:00Z

Yesterday I presented the session "AMS04: Boost Your Site’s Search Ranking with the IIS Search Engine Optimization Toolkit" at the ASP.NET Connections, it was fun to talk to a few attendees that had several questions around the tool and SEO in general. It is always really interesting learning about all the unique environments and types of applications that are being built and how the SEO Toolkit can help them. Here are the IIS SEO Toolkit slides that I used . Here you can find the IIS SEO Toolkit...(read more)

IIS SEO Toolkit – Report Comparison

2009-11-11T00:09:00Z

One of my favorites features in the IIS Search Engine Optimization (SEO) Toolkit is what we called Report Comparison. Report Comparison basically allows you to compare two different versions of the results of crawling the same site to see what changed in between. This is a really convenient way to track not only changes in terms of SEO violations but also to be able to compare any attributes on the pages such as Title, Heading, Description, Links, Violations, etc. How to access the feature There...(read more)

Presenting at ASP.NET Connections in Las Vegas

2009-11-08T01:49:50Z

Next week I will be presenting at the ASP.NET Connections event in Las Vegas the following topics: AMS04: Boost Your Site’s Search Ranking with the IIS Search Engine Optimization Toolkit : Search engines are just robots, and you have to play by their rules if you want to see your site in the top search results. In this session, you will learn how to leverage the IIS Search Engine Optimizer and other tools to improve your Web site for search engine and user traffic. You will leave this session with...(read more)

Adding IIS Manager Users and Permissions using PowerShell

2009-10-23T20:41:00Z

Today somebody ask in the IIS.net Forums how could they automate the process of adding IIS Manager Users and their Permissions using a script or a command line and I thought it would be useful to post something that hopefully will be easy to find and refer to. One way they found to do it through configuration however they were not getting the password encrypted. The first thing that I would like to highlight is that the password is not encrypted, it is actually stored as a hash which means just entering...(read more)

IIS Search Engine Optimization (SEO) Toolkit – Announcing Beta 2

2009-09-25T16:00:00Z

Yesterday we released the Beta 2 version of the IIS Search Engine Optimization (SEO) Toolkit . This version builds upon Beta 1 adding a set of new features and several bug fixes reported through the SEO forum : Report Comparison . Now you have the ability to compare two reports and track a lot of different metrics that changed in between such as New and Removed URLs, Changed and Unchanged URLs, Violations Fixed and new Violations introduced. You can also compare side-by-side the details as well as...(read more)

SEO Tip - Beware of the Login pages - add them to Robots Exclusion

2009-07-07T01:55:17Z

A lot of sites today have the ability for users to sign in to show them some sort of personalized content, whether its a forum, a news reader, or some e-commerce application. To simplify their users life they usually want to give them the ability to log on from any page of the Site they are currently looking at. Similarly, in an effort to keep a simple navigation for users Web Sites usually generate dynamic links to have a way to go back to the page where they were before visiting the login page...(read more)

Finding malware in your Web Site using IIS SEO Toolkit

2009-06-23T23:43:00Z

The other day a friend of mine who owns a Web site asked me to look at his Web site to see if I could spot anything weird since according to his Web Hosting provider it was being flagged as malware infected by Google. My friend (who is not technical at all) talked to his Web site designer and mentioned the problem. He downloaded the HTML pages and tried looking for anything suspicious on them, however he was not able to find anything. My friend then went back to his Hosting provider and mentioned...(read more)

IIS SEO Tip - Do not stress your server, limit the number of concurrent requests

2009-06-16T23:52:56Z

The other day somebody ask me if there was a way to limit the amount of work that Site Analysis in IIS SEO Toolkit would cause to the server. This is interesting for a couple of reasons, You might want to reduce the load that Site Analysis cause to your server at any given time You might have a Denial-of-service detection system such as our Dynamic IP Restrictions IIS module that will start failing requests based on number of requests in a certain amount of time Or If you like me have to go through...(read more)

Redirects, 301, 302 and IIS SEO Toolkit

2009-06-12T02:40:49Z

In the URL Rewrite forum somebody posted the question " are redirects bad for search engine optimization ?". The answer is: not necessarily, Redirects are an important tool for Web sites and if used in the right context they actually are a required tool. But first a bit of background. What is a Redirect? A redirect in simple terms is a way for the server to indicate to a client (typically a browser) that a resource has moved and they do this by the use of an HTTP status code and a HTTP...(read more)

Canonical Formats and Query Strings - IIS SEO Toolkit

2009-06-09T17:23:51Z

Today somebody was running the IIS SEO Toolkit and using the Site Analysis feature flagged a lot of violations about "The page contains multiple canonical formats.". The reason apparently is that he uses Query String parameters to pass contextual information or other information between pages. This of course yield the question: Does that mean in general query strings are bad news SEO wise ? Well, the answer is not necessarily. I will start by clarifying that this violation in Site Analysis...(read more)

Are you caching your images and scripts? IIS SEO can tell you

2009-06-09T01:41:00Z

One easy way to enhance the experience of users visiting your Web site by increasing the perceived performance of navigating in your site is to reduce the number of HTTP requests that are required to display a page. There are several techniques for achieving this, such as merging scripts into a single file, merging images into a big image, etc, but by far the simplest one of all is making sure that you cache as much as you can in the client. This will not only increase the rendering time but will...(read more)

Announcing: IIS Search Engine Optimization Toolkit Beta 1

2009-06-03T21:24:00Z

Today we are releasing the IIS Search Engine Optimization Toolkit . The IIS SEO Toolkit is a set of features that aim to help you keep your Web site and its content in good shape for both Users and Search Engines. The features that are included in this Beta release include: Site Analysis. This feature includes a crawler that starts looking at your Web site contents, discovering links, downloading the contents and applying a set of validation rules aimed to help you easily troubleshoot common problems...(read more)